Branding and The Squarespace dilemma - The Chicken/Egg Conundrum

This blog post is written for anyone who has succumbed to the indecision's of "Branding" and "do I have my blog on the best platform so that I don't have the nightmare of exporting to another platform when I may out-grow the one I am currently on?"


If you are like me, you base your decisions on a variety of reasons.  Typically they include financial requirements, time intensity, and maintenance.  I should probably back up a bit.........


Here is the dilemma combined with HUGE dreams and goals, and the realization that if I don't commit, I stall.  If I don't decide, I spin.....you know the drill.  SO..that being said, I have decided to become completely transparent and take you on this next-step excursion with me.

The next several weeks are going to be about regrouping and focusing.  I stayed up way too late last night putting an editorial calendar list together which covered the entire year starting in December.  Once I had completed this list I was excited as I now had a "plan" of the things I wanted to share.

BUT

I also quickly realized that I did not spend much time on branding or deciding on the best hosting platform.  I am very familiar with Blogger and in order to get the blog ball rolling, it was a quick start.  After all, there are so many blogs I follow (see sidebar) that use Blogger and they have lengthy, informative, and gorgeous content.  At the same time, I also had a trial account on Squarespace that I had played around with and fell in love with the responsive and beautiful templates.

Where am I going with this you wonder?  I'm not entirely sure I have the complete answer but I do know where I need to begin - the beginning.  


So, here is the plan.  I am going to begin by revisiting my current platform and decide whether or not to stay where I am on Blogger or since I am still so new (fingers crossed exporting will not be a nightmare - I am a realist though) move to Squarespace.  To all of the Wordpress fans out there, I don't want to add that to the mix but thank you for wanting to suggest that as an option.  My choices are to stay on Blogger or move to Squarespace.  IF I decide to move, the domain will remain the same but the site may look wonky for a bit while I work out the kinks.  I will give you a heads-up if I take that path.

Once that decision is made, the branding process will begin.  Earlier this summer I was fortunate enough to grab a copy of "How To Style Your Brand" by Fiona Humberstone and I loved her process, writing style, and the overall feel of her presentation.  Her blog The Brand Stylist is also fun to visit as she shares so much information - check her and the book out! (No affiliate marketing here just an honest to goodness recommendation)

Okay then.  Here we go.  I will have more updates on next steps over the upcoming days.  If you have thought of moving your site or perhaps branding/re-branding, jump on board and we can travel together.  Or if you prefer to watch from the sidelines, please share comments and suggestions as I look forward to input.  If you have a question, I will do my best to get you an answer.  If you wish to chuckle, feel free.  Laughing is contagious and I have a great sense of humor!

Have a wonderful evening!

JoanMarie