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Simple Blog Styling and Branding Process

From my last post it may have seemed that I was all over the blog decision-making map and in many ways I was.  Having taken some time to sort through the areas I needed to address, I am excited to share the results:

Web Host - Blogger

After much mental debate over a web host, I have decided that my needs are best met with Blogger.  I have my .com mapped to the site and am “comfortable” with Blogger.  I love the look and feel of Squarespace but I am not at a level to consider that and need to FOCUS on the objective at hand – photography.  After all, that is the reason I started this blog!

Branding – White & Denim Blue

I am and always will be drawn to a minimalist style.  White is a clean and simple favorite color choice for my main blog color palette.   A dark Denim Blue is a secondary color favorite as I live in my jeans outside of work.  There is no better outfit than a white turtleneck and a pair of well loved blue jeans.  Unless you add a pair of white canvas Keds - That’s my look top to bottom!


Typography

Typography was an easy choice considering the millions of options.  Believe me, when you Google “typography” there is a wealth of information which can add to the confusion very quickly.  I love vintage, hence my blog and company name type (Old Standard TT) and simple-clean-minimal look for the posts (Josefin Sans).  I think they both work well together and present a nice variation of styles without looking too complicated or mixed-up.

Old Standard TT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz


Josefin Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz


One of the greatest lessons I learned from my last post to the present is that so many areas of blogging from planning a visual presentation/style/brand, to finding your writing voice and niche, and the insecurities of time management, financial involvement (web hosting and photography equipment) can all be very overwhelming especially it you want it “right” right out of the gate.  This feeling can put the brakes on creativity very quickly.  Take a step back, trust yourself, and breathe.  It all comes together.

On to the next steps in which I will share my yearly blogging editorial calendar.  I also mentioned that I want to share more photo styling, still life examples, and prop finds - this is also in the works.  

I hope you like the small enhancements to my blog.  Please share your comments as I always look forward to hearing from you!

JoanMarie

10 Reasons for Primitive Light Photography (and why I chose this as my tagline)

Photography is such an interesting hobby and industry.  Equipment is now more affordable and accessible than ever before as well as the vast array of tutorials and information.  Speaking of information......

The specialty - "Natural Light Photography" and the wide array of opinions......



You MAY have noticed a new tagline on my header....Primitive Light Photography.  Here is my explanation:  I am in awe of those professional and hobbyist photographers who have mastered and are learning various forms of lighting including flash, speedlights, softboxes, etc.  but that is NOT me at this moment in time.  At the same time, I do not want to fall under the opinion of some that those who favor "natural light" are just afraid to learn their flash, cannot afford the lighting equipment, or simply choosing to make themselves sound elite.

NOPE...not me......

I choose to call my process "Primitive Light Photography" for these reasons:
  1.  I want to completely understand my camera's modes and settings through experimentation with the light that is available at the time.
  2.  I want to "study" light and watch how it transforms all that is around me from the early morning hours to just before dark.
  3. I want to study shadows and angles to find the best "mood" for the image
  4. I want to utilize light from various windows, interior spaces, candles, etc. in order to understand the styling/composition process
  5. I loved the sound of "primitive" rather than "natural" as it sounded primeval, simple, and basic
  6. I want to focus my still life photography niche on what feels right to me and not a title that I must adhere to according to the status quo
  7. I want to discover really unique ways of "painting my light" and sharing the process with you - I want to share my successes and failures as that makes this process "real" for me
  8. My photography style is "primitive" in that the props, styling, and settings I favor all lean towards a utilitarian and basic mood - taking the everyday, worn-out, cast-off prop, and staging it to appear stunning
  9. I want those who will view my images to "pause and feel" - perhaps a memory comes to mind or it triggers a new creative endeavor
  10. I want to take images that take the simple and make it special, the forgotten to be remembered, and the unique to be surprising
Whew!..... that was a lot of "I's" and I suppose breaks the blog protocol of speaking to your audience and not at them.....please know that using this method makes my goals real, makes ME accountable, and forces me to stay on track and focused.  Maybe making an "I" list of your own will guide/focus you too?


I have visited many many beautiful blogs produced by very talented individuals and often wondered how they keep their goals and plans focused as it all appears so effortlessly gorgeous.  How did they find their specialty/niche?  How did they choose the editing process they use most often?  Why LightRoom?  Why Canva?  Why weddings, or portrait, or newborn photography? The list goes on and on.......

All of this being said, I will watch the light, I will study the shadows, I will use my white/black foam core board to move the light, and I will always seek out the props that speak to me in the hopes they speak to you, my blog friends.

Which reminds me...my fall/winter prop inventory/organizing will begin next week and at that time, I have plans to show you a couple of unique finds from this past summer....a handmade wooden rowboat (saved from a burn pile) as well as the most amazing wood utility cart with those awesome metal warehouse-ish wheels, and two chairs I am re-doing with a cold galvanizing compound and utility sacks!!

I am anxious to hear your opinions, suggestions, and recommendations!!

JoanMarie