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Branding and The Squarespace dilemma - The Chicken/Egg Conundrum

This blog post is written for anyone who has succumbed to the indecision's of "Branding" and "do I have my blog on the best platform so that I don't have the nightmare of exporting to another platform when I may out-grow the one I am currently on?"


If you are like me, you base your decisions on a variety of reasons.  Typically they include financial requirements, time intensity, and maintenance.  I should probably back up a bit.........


Here is the dilemma combined with HUGE dreams and goals, and the realization that if I don't commit, I stall.  If I don't decide, I spin.....you know the drill.  SO..that being said, I have decided to become completely transparent and take you on this next-step excursion with me.

The next several weeks are going to be about regrouping and focusing.  I stayed up way too late last night putting an editorial calendar list together which covered the entire year starting in December.  Once I had completed this list I was excited as I now had a "plan" of the things I wanted to share.

BUT

I also quickly realized that I did not spend much time on branding or deciding on the best hosting platform.  I am very familiar with Blogger and in order to get the blog ball rolling, it was a quick start.  After all, there are so many blogs I follow (see sidebar) that use Blogger and they have lengthy, informative, and gorgeous content.  At the same time, I also had a trial account on Squarespace that I had played around with and fell in love with the responsive and beautiful templates.

Where am I going with this you wonder?  I'm not entirely sure I have the complete answer but I do know where I need to begin - the beginning.  


So, here is the plan.  I am going to begin by revisiting my current platform and decide whether or not to stay where I am on Blogger or since I am still so new (fingers crossed exporting will not be a nightmare - I am a realist though) move to Squarespace.  To all of the Wordpress fans out there, I don't want to add that to the mix but thank you for wanting to suggest that as an option.  My choices are to stay on Blogger or move to Squarespace.  IF I decide to move, the domain will remain the same but the site may look wonky for a bit while I work out the kinks.  I will give you a heads-up if I take that path.

Once that decision is made, the branding process will begin.  Earlier this summer I was fortunate enough to grab a copy of "How To Style Your Brand" by Fiona Humberstone and I loved her process, writing style, and the overall feel of her presentation.  Her blog The Brand Stylist is also fun to visit as she shares so much information - check her and the book out! (No affiliate marketing here just an honest to goodness recommendation)

Okay then.  Here we go.  I will have more updates on next steps over the upcoming days.  If you have thought of moving your site or perhaps branding/re-branding, jump on board and we can travel together.  Or if you prefer to watch from the sidelines, please share comments and suggestions as I look forward to input.  If you have a question, I will do my best to get you an answer.  If you wish to chuckle, feel free.  Laughing is contagious and I have a great sense of humor!

Have a wonderful evening!

JoanMarie




Textures and Props


There is nothing more beautiful than a thickly woven textured fabric made for industrial use.



Wool that is made into warmth...


and ocean noises as water begins to chill and sea grass fades


Looking forward to the quiet winter stillness and sharing more images of the upcoming season.  

My love of photography continues to grow daily and I hope my skill level follows suit.  

Upcoming posts to include my photo shoot planning and  process along with a behind the scenes look at my "prop hoarding".  Being self-taught in all areas, let me know if there are specific areas you might like to hear more about and as always, I look forward to hearing from you.